COMMERCIAL · SERVICE WORK · 2D ANIMATION

Sendero

A visually striking commercial project blending rotoscopy techniques with vibrant art direction.

FormatCommercial / Brand Campaign
CategoryCommercial, Service Work, 2D Animation
RoleProduction & Art Direction
TechniqueStop Motion & 2D
Partner / ClientSendero Films

The Challenge

Creating an organic, tactile aesthetic that resonates with corporate brand messaging while remaining highly imaginative.

Our Role

Production & Art Direction. Gasolina contributed creative, production and strategic support to help move the project forward with clarity and craft.

The Solution

Combined hand-crafted puppet design and physical textures with modern compositing to produce a stunning, magical world.

The Outcome

The result is a stronger animated property with clearer positioning, stronger materials and a more production-ready path.

Sendero Banner 1Sendero Banner 2Sendero Banner 3

Behind the Scenes

BTS 1
BTS 2

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